What this solves / who it's for
Japanese convenience stores (7-Eleven, Lawson, FamilyMart) systematically markdown fresh food at specific times — most often in two tiers (early evening first cut, late night deep discount). The timing, depth, and item coverage vary by chain and item type. This tool gives the typical markdown schedule by store + meal type, with the two-tier discount pattern explained and the surprising "salad never discounts" reality (salad has fixed best-before dates, so stores prefer to bin rather than discount). Best for: budget travelers, anyone staying late in cities, anyone who wants to plan around the discount window.
Predict the markdown
How to interpret the result
Two-tier markdown pattern: first cut at ~19:00 (~20% off), deeper cut at ~21:00 (~50% off), removal from shelves by 23:00. After 23:00, anything left is rarely further discounted — staff remove items for binning. Yellow/orange stickers on items = approaching best-before. Different chains have slightly different rhythms: 7-Eleven is often most aggressive (sells ~85% of bento stock by 21:00). Lawson tends to first-discount at ~18:00, FamilyMart at ~19:00. The pattern is consistent across urban Tokyo — rural stores may discount less aggressively.
Pro tips & common pitfalls
- • Look for the colored price stickers — yellow usually means -20%, orange/red means -50%. Green/blue stickers mark "today's recommended" (full price but new).
- • "Best before" is not "spoiled by" — most konbini food is fine 1–2 hours past the printed time, especially rice/meat items. Trust your nose, not the sticker.
- • Salad and fresh fruit: never deeply discounted. Stores bin rather than discount because the shrink is reputational.
- • Sandwiches and onigiri: 30–40% off late is common. Bread items: 50% off is typical at 21:00.
- • Hot snacks (yakitori, fried chicken, nikuman buns): rarely discounted — they sell out. Get them at peak.
- • The 21:00–22:30 window is the "sweet spot" for budget travelers — deep discount, still edible.
Frequently asked questions
Is discounted konbini food safe to eat?
Why does salad never discount?
Are discounted items lower quality?
What about konbini stores in rural areas?
Can I use the discount for takeout?
Known limitations
Discount patterns are averages — individual stores vary, especially high-traffic urban stores (Shinjuku, Shibuya, Tokyo Station) often sell out before the deep discount. The 23:00 cutoff is when items go to binning; some stores donate to food banks after 22:00. Weather matters — on hot days (especially August), staff discount earlier. The two-tier pattern is most consistent at Lawson; 7-Eleven sometimes uses a single tier. Some chains have loyalty apps with electronic-only discounts that bypass sticker convention.